SMI investors are going to start seeing the Invesco brand name quite a bit, following the re-branding of the "Powershares" line of ETFs this week.

Invesco actually bought Powershares Capital Management way back in 2006, but left the (substantially cooler) Powershares brand name on the 36 ETFs it acquired at that time. But as this Financial Advisor magazine story explains, Invesco's internal research suggests that advisors increasingly "associate Invesco as an exchange-traded fund provider," which has encouraged them to make the Invesco brand more prominent on its 231 funds.