At first glance, socially responsible investing (SRI) sounds like a can't-miss proposition. Invest in companies that are in synch with your values and avoid those that aren't. As with so many good ideas, however, it's in the details where things get complicated. We dig into those details, weighing the potential benefits of SRI, examining some of the real-world challenges of executing an SRI strategy, and running the idea through a cost/benefit analysis filter. You may find our conclusions surprising.
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