Principle 7

You Can Beat the Market

Even though we don't believe in market timing, we do believe in outperforming the market — and that's exactly what our strategies have been doing for a long time.

Our most popular "core" portfolio strategy, Fund Upgrading, generated an average annual return of 8.3% during the 20 years from 2000 to 2019 vs. the overall market's* performance of 6.4%. (By "core," we mean a strategy is appropriate for your entire portfolio.)

Sector Rotation, one of our most popular optional "add-on" strategies (designed for use with just a portion of your portfolio), hasn't just beaten the market; it has trounced it, generating an average annual return of 13.0% from 2000 to 2019.

And our strategies have generated these returns without any attempt to predict what the market will do next!

*Wilshire 5000