Principle 7

You Can Beat the Market

Even though we don't believe in market timing, we do believe in outperforming the market — and that's what our strategies have done over time.

Our most popular "core" portfolio strategy, Fund Upgrading, generated an average annual return of 9.3% during the 20 years from 2001 to 2020 vs. the overall market's* performance of 8.0%. (By "core," we mean a strategy appropriate for your entire portfolio.)

Sector Rotation, an optional "add-on" strategy (designed for use with just a portion of your portfolio), hasn't just beaten the market; it has trounced it, generating an average annual return of 15.1% from 2001 to 2020.

And our strategies have generated these returns without any attempt to predict what the market will do next!

*Wilshire 5000