One of the tricky things about investments is that you don’t always know how they’re going to turn out.
Long, long ago (in the 1970s before I learned to apply biblical wisdom to managing my finances) in a place far, far away (from Kentucky) I had a Christian buddy named Bob. He owned an ad agency in Los Angeles, and among his clients was World Wide Pictures, the movie division of the Billy Graham organization. Bob’s job was to promote the ministry’s evangelistic films. Getting Christians to come wasn’t hard, but getting large numbers of non-Christians to attend was. The average movie-goer is more attracted to movies with excitement, suspense, and big-name stars.
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