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About Sound Mind Investing

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How it all started

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Our mission & vision

This is what drives us

These are the things we wake up every day for. The things that drive us and give us passion.

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We take the fear out of investing with objective, proven strategies that do-it-yourself investors can implement with confidence.

Investing is the financial task people tend to fear the most and find the most confusing. But Scripture reminds us that we need not fear even complex activities such as investing. 

At Sound Mind Investing, we equip and empower individual investors with content delivered in a straightforward, easy-to-understand manner, providing the trustworthy guidance, tools, and encouragement necessary to invest with confidence and success.

Specifically, SMI provides time-tested, objective strategies for mutual fund investing (including specific fund recommendations), along with biblically informed, practical teaching on a range of personal-finance subjects. We reach thousands of people each month through our website, monthly investment newsletter, books, videos, media appearances, and speaking engagements. 

Sound Mind Investing was founded in 1990 by Austin Pryor and is based in Louisville, Ky. The company's name comes from 2 Timothy 1:7 (NKJV): "For God has not given us the spirit of fear, but of power, and of love, and of a sound mind."

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