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About Sound Mind Investing

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Our mission & vision

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At Sound Mind Investing, we take the fear out of investing with objective, proven strategies do-it-yourself investors can implement with confidence.

Sound Mind Investing is a faith-based financial services company dedicated to helping individuals invest successfully. SMI provides time-tested, objective strategies for mutual fund investing, including specific fund recommendations, along with biblically informed, practical teaching on a wide range of other personal finance subjects. Founded in 1990 in Louisville, KY by Austin Pryor, SMI reaches thousands of people each month through its web site, monthly investment newsletter, books, videos, media appearances, and speaking engagements. 

The company’s name comes from 2 Timothy 1:7: “For God has not given us the spirit of fear, but of power, and of love, and of a sound mind.” 

Investing is the financial task many people fear the most and find the most confusing.  But the Bible reminds us that we need not fear even complex activities such as investing. 

At Sound Mind Investing, we equip and empower individual investors with content delivered in a straightforward, easy-to-understand manner, providing the trustworthy guidance, tools, and encouragement necessary to invest with confidence and success.

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